I've never succeeded at the "
Kevin Bacon" game, or as many people call it- six degrees of separation. Surely my failure stems from the lack of Kevin Bacon knowledge, not from the disbelief that we are all connected through six degrees (I can admit I’m not a Kevin Bacon aficionado since I am from an undisclosed location- no one can find me and make me watch them). Throughout my classes at University, I argued this theory only proves to be true with the footnote of similar social class. However, with the increasing use of Facebook and Twitter, I can now limit that footnote to people with access to a computer or Smartphone. My education taught me that media is making the world a more global place. Well, now media has a new "bestie," social media. Sometimes they agree, sometimes they fight, but they are now reliant on each other.
Yesterday, while forming my blog in the lovely library, I saw a girl watching the same
video that I shared. Did I link it to her? No. Did I know her? Nope. In fact, I had never even seen her before. This is the beauty of it. We were connected over something on our screens… dare I say, by two degrees of separation?
The video was created by one organization,
Invisible Children, who has focused their efforts on spreading their message not via the news, but from social media. They have successfully turned their latest campaign into a viral video explosion less than a week after it was available to the public. Many naysayers quickly popped out of all kinds of woodwork, arguing that funds weren't being used correctly or that the creaters weren't educated enough on every major news network or newspaper. Reporters and editors were taking their leads from social media, and then trying to spread their articles or newsclips.
Personally, I think we can all take away something a little different from this viral video. For me, the cause is emotional, which people are allowed to support and believe in at their own free will... but it’s the medium and its relationship to the media that that phenomenon. I first watched the video when signing off from my computer location and catching a glimpse of a twitter feed on Tuesday. I shared the video because of the message, but more importantly... because they challenged me to. They asked me to. Hitting a button takes two seconds, and I was happy to do it. To date 57,733,541 people (as of Friday, March 9th at 4:14pm) have viewed the video. The World Bank reported an estimated 6,840,507,003 people live on this earth in 2010, so simple division will give you a percentage of 0.8439% of the world have seen this video. It is safe to assume at least a couple million have shared or even talked about the cause. This video is impacting the world via social media.
Sadly, my photos of the family cat dressed up as Santa have had less than 100 views, but the Kony 2012 phenomenon taught me:
A) The people in the library are not only sharing your personal space, they are far more connected to you that originally conceived.
B) I now respect Facebook and Twitter. They brought someone's passion and voice to the forefront and made the news listen. Well done, well done.
C) We will always have to sift through people's new nail designs or new-twitteries/facebookers typing in all caps, but these lovely social mediums are giving people platforms, that if used correctly, can get your cause on the Nightly News.
Now off to more job applications and a my turn on Words with Friends. Happy librarying!